SELF-ish For the entrepreneur who knows self-prioritizing is part of building.
SELF-ish is a bold statement for entrepreneurs, small business owners, creators, and professionals who are learning to put stability, focus, and personal growth at the center of their work.
This design reclaims the idea of being “selfish” and gives it a new meaning. It is not about ego. It is about becoming secure enough to live freely.
The front design features SELF in strong block lettering, with ish styled in italic blue — a visual reminder that this is not ordinary selfishness. This is SELF with intention.
Beneath the design are three words:
motivated
- assured
 - employed
Together, they speak to the mindset of builders who are motivated by purpose, assured in their value, and employed in the work of creating opportunity for themselves, their families, and their communities.
SELF-ish is for the person who understands that building a business requires more than hustle. It requires confidence, discipline, boundaries, and the courage to define success on your own terms.
Wear it as a reminder: taking yourself seriously is part of the work. You've now found the staple t-shirt of your wardrobe. It's made of 100% ring-spun cotton and is soft and comfy. The double stitching on the neckline and sleeves add more durability to what is sure to be a favorite!
•White is 100% ring-spun cotton • Sport Grey is 90% ring-spun cotton, 10% polyester • 4.5 oz/yd² (153 g/m²) • Shoulder-to-shoulder taping
Disclaimer: Due to the fabric properties, the White color variant may appear off-white rather than bright white.