Marketing shouldn’t feel like guesswork, burnout, or a full-time job on top of running your business.
This three-session cohort was created in direct response to what entrepreneurs shared during Black Connect’s Hack My Business™ Council Roundtable—the need for clearer messaging, more efficient marketing workflows, and sustainable systems that don’t depend on constant posting or trend-chasing. The cohort focuses on clarity, consistency, and credibility—using AI as a support tool.
Led by David Thompson, Founder of Writetic and Black Connect member, this cohort offers rare access to a marketing professional the founder of a marketing technology platform and insight into how AI tools can be used strategically—not superficially—to support business growth.
Learning Objectives
Participants will learn how to: - Use AI to articulate expertise clearly and credibly - Create content that supports trust-building, not noise - Align blogs, social media, and email into one system - Understand basic SEO, algorithms, and analytics - Market consistently without burnout.
Who This Cohort Is For
New and early-stage entrepreneurs
Founders overwhelmed by marketing demands
Business owners without a marketing team or large budget
Entrepreneurs who need to establish trust, demonstrate expertise, and market sustainably
Cohort Format
3 total sessions
Session 1: Hybrid - Virtual and in-person in Tampa
Sessions 2 & 3: Virtual (live and interactive)
Small cohort size to allow for questions and real application
Cohort members are provided with 3 months premium access to the Writetic platform.
Cost
Registration fee begins at $29 and includes all workshop sessions and materials, plus premium access to Writetic.
The cohort is a practical learning experience designed to help entrepreneurs market more effectively—and more sustainably.
Dates & Topics
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Trust-building vs. promotional content
SEO fundamentals (keywords, intent, structure)
How AI supports clarity without replacing expertise
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How algorithms reward consistency and clarity
Choosing the right platform for your audience
Engagement vs. reach for service-based businesses
Creating a simple social media calendar
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Why email builds trust faster than social media
Structuring emails for value, not promotion
Basic website and email analytics - Measuring what matters (opens, clicks, replies)
