Public Relations Support
You don’t have to be a large corporation with deep pockets to be newsworthy!
A New Approach for a New Era
Black Connect offers even the smallest brands an opportunity to stand out from the crowd
Sharing
Our
Stories (SOS)
Black Connect’s newsroom and source request service that helps new and established media outlets source stories from communities of color.
Here’s the rundown. . . .
According to the Pew Research Center, in 2018, fewer Americans say they have spoken with a local journalist than in 2016, and the gap between whites and nonwhites persists. The study found that it’s more common for white, older, more-educated Americans to have spoken with local journalists.
This disparity is important because the media plays a central role in influencing our opinions and shaping our perceptions about other groups. Lack of inclusion and distorted coverage of communities of color influence public policy. Access to media provides business owners with exposure, which drives revenue.
What?
SOS is a newsroom and free source request service that helps media outlets source stories in order to present different perspectives and accurately portray communities of color.
Who?
SOS is a resource that is open to Black Connect’s Entrepreneur, Small Business, and Non-Profit members and new and established media outlets of any form, including TV, radio, magazine, newspaper, podcast, blog, book in any medium (print, audio, visual, digital, electronic, online).
Why?
SOS seeks to aid those concerned with: journalistic excellence; socially responsible news and entertainment media; providing the public with the most accurate and diverse stories from people of color; and covering stories that would otherwise go untold.
How?
Easy! Source requests will be posted on the SOS page on the Black Connect app and members will receive a daily email blast. Black Connect members, media outlets and public relations professionals get started using SOS below.
Did you Know?
TV newsroom staff who are African American was 12% in 2018 (according to a survey of TV stations from RTDNA). The percentage of television news directors who are African American is smaller, at just 2% in 2018.
There are over 1,300 daily newspapers in circulation in the U.S today. There are, however, only 12 black-oriented newspapers – half of which are weekly or semiweekly – with recently audited circulation data.
Journalists!
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